Innovation leads to Success
Herbert Mederer
“There is something of a child in all of us. I am fortunate that I can realize my enthusiasm for unconventional, funny, colorful, tasty and sometimes crazy ideas within the bounds of my profession. For the past 40 years, I have enjoyed every working day to the fullest, molding ideas into delicious products together with my team.
Our passion for new and unique product flavors, shapes, textures, concepts and quality reflects our hard work and company philosophy.”
Herbert Mederer, as President of the German based Mederer Group, has brought innovation to the gummi segment worldwide, for more than four decades. The 1948 founded company started with the production of pasta. After the sugar rationing dropped, the company focused immediately on the production of candy products.
Herbert Mederer started his career in a well-founded candy and economics based apprentice-ship in the 1960’s. He was working in the family owned business since the middle of the 1970’s.
From 1984, he is acting as the President and Owner of the worldwide acting Mederer Group.
With his unique inventions and outstanding creativity, he was recognized with the Candy Kettle Award in 1993. Another milestone of his career is being inducted into “The Candy Hall of Fame” in 2003.
The first company in the USA was founded in 1986. The founding of the Spanish production plant in Valencia followed in 1994. The strategic step, selling the US business in 1997, was the foundation for the future international development of the Mederer Group.
After a number of acquisitions in Germany (3 production facilities) Herbert Mederer returned to the United States in 2000 under the name Marketing Essentials. A further major step in the company history was the founding of the high-tech production plant in China in 2004.
The brand “efrutti” was first introduced in 2003 under Marketing and Sales Essentials. In 2011, the name changed into Mederer U.S.A., Inc.
Major inventions, like the efrutti Mini Burger or the efrutti Lunch Bag concept, are in the assortment since the first day and are proof of the sustainability and success of the creative ideas of Herbert Mederer. The main business of Mederer U.S.A. are individual wrapped products. Extremely convenient, enjoyable at any time for a reasonable price.
Mederer U.S.A., Inc. is living the company philosophy of the Mederer Group: Offering outstanding product quality based on high end quality ingredients and flavors in combination with innovative product concepts.
Today, the Mederer Group with Head Quarter in Germany, distributes in to more than 80 countries globally from its four manufacturing plants in Germany, Spain, and China. In addition, Sales & Marketing offices in Singapore and the United States round off the global presence of the Mederer Group.