About Us

Our Story

efrutti was introduced in North America in 2003. Major inventions, like the efrutti Mini Burger and the efrutti Lunch Bag Theme Bag have been in our assortment since the first day and have inspired several successful and creative ideas focused on playful interaction with food-shaped novelties. efrutti continues its commitment to helping everyone “Play with Your Food” in a convenient and economical way through traditional peg bags, individually wrapped products and our personal variety packs.  Enjoy at any time!

efrutti, play with your food
candy hall of fame plaque, herbert mederer inducted in 2003

Our Owner

Herbert Mederer, the second-generation owner of The Mederer Group, has brought innovation to the gummi segment worldwide for more than four decades. While the company was founded in 1948, Herbert did not begin to work in the family-owned business until the mid-1970’s.  In 1984, he officially took over as acting-owner and was recognized for his achievements in 1993 with the Candy Kettle Award in 1993.  In 2003, he achieved a career milestone by being inducted into the Candy Hall of Fame in 2003.  

Our Company

mederer of north america logo

Mederer of North America Inc. evolved from its humble beginnings as a small sales office named Marketing and Sales Essentials in 2003 to become the North American subsidiary that is living the company philosophy of the Mederer Group: To offer outstanding product quality based on high end quality ingredients and flavors in combination with innovative product concepts.

Today the Mederer Group, headquartered in Furth, Germany, distributes to more than 80 countries globally from its four manufacturing plants in Germany, Spain, and China and through facilities in the United States, France, and Singapore.